Make Sustainability Campaigns Stick
Using psychology to get people to act, but not necessarily care
7 min readSep 2, 2020
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You often hear that not enough people care about climate change and because of that, the world as we know it is doomed.
But that is just not true — at least the part where people have to care. Sustainability is a behavior, not so much a mindset. Sure, if you care about the…