Make Sustainability Campaigns Stick

Using psychology to get people to act, but not necessarily care

Nathan Allen
7 min readSep 2, 2020

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Photo by Spencer Watson on Unsplash

You often hear that not enough people care about climate change and because of that, the world as we know it is doomed.

But that is just not true — at least the part where people have to care. Sustainability is a behavior, not so much a mindset. Sure, if you care about the…

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Nathan Allen

writer. illustrator. manic collector of pens and notebooks. bug guy from North Carolina. see my work at www.nthnljms.com